Nashville Company Grab The Gold Refines Packaging and Website

NASHVILLE, Tenn. – The Nashville company, Grab The Gold has unveiled its fresh new look, refining both its packaging and website for the crowd-pleasing snack bar which results in more than 1 million snack bars consumed annually by Tennessee residents.

While the golden transformation is a significant change for the company after 27 years, the iconic red and gold wrapper is still quite recognizable. The new design is easy to read and clearly states the nutritional benefits with highly visible allergen-friendly icons that are important to health-conscious consumers.

The updated Grab The Gold website has a clean, bold look with graphics that connect with people looking for healthy alternatives. Easy navigation with straightforward messaging about ingredients and a Store Locator for quickly finding the snack bars are also featured. Online ordering is also offered and allows customers to buy Grab The Gold as a one-time purchase, or subscribe and save by signing up for customized recurring shipment through the Gold Club Membership.

After more than 25 years in business, Danielle Ontiveros – founder and CEO – continues to create Grab The Gold in small hand-crafted batches. Gluten-free and full of protein, these irresistible snack bars use plant-based ingredients to energize consumers and satisfy “snack attacks.” Sales continue to trend upward throughout the Southeast as well as additional retail sales outlets across the U.S.

Founded in 1990 by Danielle Ontiveros, Grab The Gold snack bars were originally developed in her mother's kitchen. This wholesome recipe that grew from humble beginnings is the tradition that continues today. For more than 25 years, Grab The Gold has delivered hand-crafted simple, high-quality ingredients in small batches to create a snack bar so delicious that millions are consumed every year. Sold at select Kroger, Walgreens, Smoothie King and I Love Juice Bars, people often say that Grab The Gold is quite possibly “the best snack bar on earth!” Combining gratitude with good taste, each purchase of Grab The Gold helps to provide meals for Second Harvest Food Bank. Customers feel good knowing that when they buy – it helps those in need.

For more information, visit www.grabthegold.com.

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24 photos tagged Eat & Drink #

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Need more info?

Cindy Dupree

Director of Public Relations
cindy.dupree@tn.gov
615) 741-9010